Tag Archives: Google

Improving Search: Microsoft, Yahoo look to reviews, location

Yahoo is reportedly partnering with location review service Yelp to improve local search, according to @WSJD.

Earlier in the week, Microsoft made a $15 million investment in location and review app Foursquare, combined with a partnership to utilize its location data.

It’s a wonder why this didn’t happen sooner, connecting location, reviews and search.  After all, Google has its own location and reviews in Google Places, which is now a part of Google+. Yahoo CEO Marissa Mayer played a key role in Google Search and Google Maps while at Google.

Connecting the dots might tell us that Yahoo and Bing are parting ways.  According to CNN Money, a clause in the partnership states that either side can opt out in 2015.

Photo by flickr/stickergiant

Google Wallet Is Here

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Google Wallet Card arrived.  Google Wallet can be used to access multiple credit and debit cards you already use, as well as loyalty cards, with the Google Wallet app.

Learn more at http://www.google.com/wallet/.

Full report on Google Wallet and the Wallet Card once I have a chance to use it.

Where Google+ one-ups Facebook

There’s one thing that Google+ already does better than Facebook: engagement. It’s the backbone of Google+. The network’s social graph is either better built than Facebook or they’re playing a different game.

google_plus_music

Google’s mission with Plus has been to make it more like real life. Its Hangout feature is suppose to resemble a real-world encounter of bumping into someone on the street. Circles is like our own circle of friends. Its Communities resemble actual conferences, grouping together people with like interests, whether it’s Geeks, Photographers, Programmers or Artists. Even the social graph itself seems to encourage more interaction and chance encounters.

Meanwhile, Facebook has its eyes set on becoming a digital newspaper. In fact, Facebook CEO Mark Zuckerberg said at a press conference in Menlo Park the company’s new newsfeed layout will serve as a “personalized newspaper.” Facebook appears to be content with connecting friends and family. Though its goal “to make the world more open and connected” seems to ring better with Google+ than Facebook.

Shortly after its closed beta release, in July of 2011, Eric’s Ad Blog took a look at the two networks and the public opinion that I believed would follow. As Facebook becomes a place for everyone, it loses its cool. If everyone’s doing it, it’s not cool; it’s just there.

The truth is, with the launch of Google+, Facebook risks losing all of its cool factor. Google+ is following in Facebook’s footsteps, making its initial release available to a small audience in a closed beta. Facebook was at first open only to college students (Major cool factor).

Google+ is using an invitation system (Equally cool).  Those who were selected to join Google+ were able to invite other users to the network. These invite-only users are like VIP guests to Google’s party.

Meanwhile, Facebook’s busy hanging out with your mom and dad (Not so cool).

I also speculated how the 18-24 demographic would view Google+ and Facebook, particularly when everyone is on Facebook, even our parents and in some cases grandparents.

…how will the 18-24 demo, Facebook’s biggest user base, view Goolge+? (And even 25-34. Users under 35 make up more than 62 percent of Facebook users, according to iStrategy Labs.)

Very likely, they’ll view Google+ as a cool new hangout where they can connect with friends, chat, share photos and status updates without mom.

“It’s almost like they’re the only ones on there. All your relatives are constantly commenting on your stuff. I appreciate the gesture and wanting to keep up with my life, but it’s kind of annoying,” Baret Steed, 15, told TIME in “Is Facebook Losing Its Cool? Some Teens Think So,” from March 8, 2013.

Based on what we’ve seen from Facebook and the words of Zuckerberg, Facebook is a newspaper to stay up-to-date with friends and family. Google+ is more akin to a  networking convention.

Which means the two can co-exist for now.

In time, however, our friends will be on Goolge+ too.

Then things will get interesting. 

The re-branding facelift, when logos go under the knife

Pepsi, tell me what you don’t like about yourself.

For companies, re-branding with a new logo or fresh look provides a sort of facelift. (Really takes years off their life.)

Some get over-the-top PR, other re-brands slide in under the radar.

Zimedia has compiled a list of popular re-brands in the last four years, roughly 2008 to present. For many, it’s the first re-design in years.

Is there a downside to all this brand surgery?

Pepsi

Left: 1987 to 2008 / New Logo: 2008 to Present

Walmart

Left: 1992 to 2008 / New Logo: 2008 to Present

Best Buy

Left: 1987 to 2008 / New Logo: 2008 to present

NFL

Left: 1980 to 2008 / New Logo: 2008 to Present

Holiday Inn

Left: 1952 to 2007 / New Logo: 2007 to Present

Google

Left: 1999 to 2010 / New Logo: 2010 to Present

iTunes

Left: 2008 to 2010 / New Logo: 2010 to Present

Gap

Left: 1986 to 2010 / New Logo: 2010 to 2010. One week after introducing the logo, Gap returned to the previous logo

Starbucks

Left: 1987 to 2010 / New Logo: 2010 to Present

YMCA

Left: 1967 to 2010 / New Logo: 2010 to Present, with different color variations for different programs

Comedy Central

Left: 2000 to 2010 / New Logo: 2010 to Present

Wikipedia

Left: 2003 to 2010 / New Logo 2010 to Present

msn

Left: 1999 to 2010 / New Logo: 2010 to Present, though the old logo is still used as a “secondary” logo

DELL

Left: 1984 to 2010 / New Logo: 2010 to Present

Playstation 3

Left: 2006 to 2009 / New Logo: 2009 to Present

Discovery

Left: 2000 to 2009 / New Logo: 2009 to Present

Animal Planet

Left: 1996 to 2008 / New Logo: 2008 to Present

Red Lobster

Founded in 1968, Red Lobster introduced its new logo in 2011

Google Chrome

Left: 2008 to 2011 / New Logo: 2011 to Present

Petco

Founded in 1965, Petco introduced its new logo in 2011

Cinemax

Left: 2008 to 2011 / New Logo: 2011 to Present

StumbleUpon

Left: 2001 to 2011 / New Logo: 2011 to Present

Subtle re-brands are my favorite. Maybe freshen up the colors or soften the edges. Minor stuff. In and out in less than an hour.

We all need to reinvent ourselves from time to time. Re-evaluate our image and our focus. Brands are no exception. But there’s value, too, in brand recognition. Years of building a brand through products, advertising and generations of customers. Only to change things up in the fear of becoming stale.

There’s something to be said about an old brand. It’s got character, and it’s often packed with emotion and memories. Well-built brands are more than just a logo. And a botched re-branding can really look bad.

It’s not as easy as it looks on TV.

Just ask GAP.

Sources: The Logo Factory (thelogofacory.com), Brand New (underconsideration.com), IMDB