About

Eric Zimmett is founder and president at social media agency Braden Social Media.

Following the tech scene for the past decade — while working across traditional, digital and social media — Eric has unique insight into the convergence of traditional and digital media.

With spot-on predictions like “Content Producers Skipping the Middle Man,” before Louis CK and dozens others released material on their own;

“Video Game Consoles adopting Internet Apps,” before any console even had the Netflix app;

“Entertainment in the Cloud and Cloud Copies,” before the first Vudu Cloud Copy accompanied a disc;

Predicted an “Amazon Streaming Player” three years before Amazon announced a TV streaming box, Fire TV.

As well as “Mobile Payments Becoming Mainstream,” while Starbucks was partnering with Square to roll-out the mobile readers to more than 7,000 locations nationwide.

 

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About Eric Zimmett

Eric is CEO & founder at Braden Social Media. At the forefront of social media, Eric’s followed social media marketing since its inception, and launched his first live tech show in 2012 — nearly three years before the launch of popular livestreaming app Periscope, and four years before the start of Facebook Live.

Throughout his career, Eric has lectured for Penn State University; South Hills School of Business and Technology; Juniata College; Dale Carnegie & Associates Inc; The Penn State Chapter of the American Advertising Federation; as well as Summer Study Programs of Melville, NY.

Eric launched his first startup in 2007, a sports & media site. He then shifted his focus to advertising & tech in 2010, starting his first consulting business Zimedium. Eric freelanced with Zimedium through 2014, which laid the groundwork for Braden Social.

Eric received a B.A. in Journalism from Penn State University, where he was also a accepted into the John Curley Center for Sports Journalism. Eric is a Graduate of Dale Carnegie & Associates, and served one session as graduate assistant.

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