Instagram on Thursday introduced Instagram Direct, an internal messaging service. Seemingly a direct competitor to messaging app Snapchat.
Facebook failed in its attempt to acquire Snapchat, after a $3 billion cash offer was turned down, so they’ve now introduced this service within Instagram.
(Facebook acquired Instagram for $1 billion in 2012.)
Facebook could have just as easily rolled out this new picture- and video-messaging service within Facebook, but they understand that Instagram’s demo — and mobile-first strategy — is more in line with Snapchat, hitting Snapchat right where it counts.
After sending, you’ll be able to find out who’s seen your photo or video, see who’s liked it and watch your recipients commenting in real time as the conversation unfolds. – from the Instagram blog