Disney announces name of Netflix competitor

Disney this week announced the name of its new streaming service, said to be a direct competitor to Netflix. I’ve been listening to The 22 Immutable Laws of Branding via Audible. Great read…or listen. A section that really caught my attention was on naming a company, particularly when entering a new category. According to the…

Amazon introduces Fire TV Streaming Box

Amazon introduced its streaming box April 2, dubbed Fire TV, a direct competitor to Apple TV and Roku. The box, which will retail for $99, will feature Amazon Instant Video, Netflix, Hulu Plus and more, as well as voice controls and an optional gaming controller. More coverage in this week’s Zimedium Podcast.