Category Archives: Business

Eric in COMM 372 Digital PR

 

 

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Small Business Beyond Saturday

There may be hope this Small Business Saturday if local businesses implement the right strategy, products (a singular focus), and customer service.

Local bookstores are reportedly “booming,” according to a CBS News column published on Nov. 23, 2018, Black Friday.

“Bookstores are back and they’re back in a big way. I’m not giving to to hyperbole — it was record-breaking for us.” 

The success can be traced to a singular focus – books – specialization, and customer service in local communities.

Also on Friday, a report from newser.com announced a Toys R Us resurrection, with pop-up shops just in time for the holiday season. Even Geoffrey, the chain’s giraffe mascot, is making a comeback, after calling it quits earlier this year.

I’m confident Toys R Us, and other retailers on the brink of collapse, can still survive in this market.

Nostalgia can only take the store so far. It will take a narrowing of the products and services, hopefully shedding Babys R Us and other spin-off stores.

But for many brands, going back to the basics is a great place to start.

Follow Eric on Twitter @ericzimmett for continuing coverage

Small Business Saturday Periscope

Disney announces name of Netflix competitor

Disney this week announced the name of its new streaming service, said to be a direct competitor to Netflix.

I’ve been listening to The 22 Immutable Laws of Branding via Audible. Great read…or listen.

A section that really caught my attention was on naming a company, particularly when entering a new category.

According to the 22 Immutable Laws of Branding, if Disney wanted to compete with Netflix, it should have gone with a completely new name.

Instead, they went with Disney+ (Disney Plus).

Disney-Plus-Logo

This was a mistep for a couple reasons. For one, the Disney brand means a lot more to people than movies, so having a Disney Plus doesn’t really signify what the product is.

And secondly, Plus is common word, one used in recent startups like Google Plus (shut down in 2018); as well as Nike Plus; and most notably with Hulu Plus (which Hulu later dropped), another streaming service, owned by none other than The Walt Disney Company, along with 21st Century Fox (acquired by Disney), Comcast and AT&T.

Tesla: All Our Patent Are Belong to You

Screen Shot 2014-06-21 at 2.56.07 PM

Tesla added some geek art to its “patent wall” according to an @TeslaMotors Tweet on Thursday.

The Tweet comes on the heels of an announcement by CEO, and real-life Iron Man, Elon Musk that Tesla would let other manufacturers infringe on its patents in an effort to accelerate innovation in the electric-car sector.

The image is in reference to the intro screen of Zero Wing, which featured a broken-English phrase “All Your Base Are Belong to Us.” The phrase has since become an Internet meme.

Apple confirms $3 billion acquisition of Beats

Apple today confirmed its long-rumored acquisition of Beats Music and Beats Electronics for a total of $3 billion, according to a Beats press release.

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It’s a three-pronged acquisition including the acqui-hire of Beats co-founders Dr. Dre and Jimmy Iovine; Beats subscription streaming service; and the Beats hardware.

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Apple’s Tim Cook in the Beats Press Release. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

“I’ve always known in my heart that Beats belonged with Apple,” said Jimmy Iovine. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”

Beats Music is a subscription streaming service that generates customized playlists based on a user’s musical tastes — similar to Pandora’s Music Genome Project, as well as other recommendation platforms.

Beats Photo by Flickr user briansolis / In-column photo from Twitter.com/tim_cook