Category Archives: Hulu

Disney announces name of Netflix competitor

Disney this week announced the name of its new streaming service, said to be a direct competitor to Netflix.

I’ve been listening to The 22 Immutable Laws of Branding via Audible. Great read…or listen.

A section that really caught my attention was on naming a company, particularly when entering a new category.

According to the 22 Immutable Laws of Branding, if Disney wanted to compete with Netflix, it should have gone with a completely new name.

Instead, they went with Disney+ (Disney Plus).

Disney-Plus-Logo

This was a mistep for a couple reasons. For one, the Disney brand means a lot more to people than movies, so having a Disney Plus doesn’t really signify what the product is.

And secondly, Plus is common word, one used in recent startups like Google Plus (shut down in 2018); as well as Nike Plus; and most notably with Hulu Plus (which Hulu later dropped), another streaming service, owned by none other than The Walt Disney Company, along with 21st Century Fox (acquired by Disney), Comcast and AT&T.

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Amazon introduces Fire TV Streaming Box

Amazon introduced its streaming box April 2, dubbed Fire TV, a direct competitor to Apple TV and Roku.

The box, which will retail for $99, will feature Amazon Instant Video, Netflix, Hulu Plus and more, as well as voice controls and an optional gaming controller.

More coverage in this week’s Zimedium Podcast.

5 Tech Predictions for 2014

5 Tech Predictions for 2014

Welcome to the third-annual 5 Tech Predictions, where I analyze trends from the previous year (compiled on http://twitter.com/ericzimmett) and predict what will take shape within the next year. Centered around social media, streaming TV and technology.

5. Amazon Prime becomes No. 2 streaming service behind Netflix

Screen Shot 2014-01-07 at 9.40.09 AM

Amazon, already a force in the UK with LoveFilm, will make some noise with Amazon Prime and look to challenge Netflix.

YouTube’s king for shortform video, Netflix for longform TV and Movies. But Amazon stakes claim at No. 2 in 2014 behind Netflix.

4. Original Programming Unloads

netflix_logo

Netflix credits original programming for its big gain in 2013. Netflix, Amazon, and other players unload on original programming in 2014.

Original programming puts Netflix on a similar level as HBO. In fact, Netflix is becoming more and more like the HBO of the cable-cutting generation. We’re already seeing original programming from Netflix, Amazon, Hulu, YouTube and more. Watch for it to continue in a big way in 2014.

3. Online Recommendation Engines 

recommend

From Netflix to Foursquare, recommendations will reign in 2014.

Netflix has built its dashboard on recommendations; Foursquare is changing its focus to a recommendation search engine; Redbox is sending movie recommendations via email; and dozens of others will follow.

We’re submitting mounds of data online through clicks, purchases, and check-ins. All of that data finally pays off in 2014 by providing excellent recommendations. Watch for all of our online services to start recommending content, including advertising.   

2. Mobile surpasses desktop

Deskopoly_DESK_Mobiles_iPhone_iPad_android_HTC_Windows_Mobile

YouTube mobile use is currently at 40%, up from 25% the previous year. Social network use is already at more than 50 percent mobile. In 2014, the rest of the web will catch up.

Nearly 200 million Facebook users are mobile only, and mobile accounts for 30 percent of Facebook’s revenue. Apps like Instagram and Snapchat are built for mobile. From browsing to socializing, streaming and shopping, mobile is where it’s at in 2014 as it overtakes desktop usage.

1. HBO introduces standalone streaming service

hbo-logo

Netflix has now surpassed HBO with the most subscribers, at 40 million, though HBO’s revenue is still above the streaming leader.

The peer pressure finally gets to HBO as it releases a standalone streaming service, likely late in 2014.

Though, like cable, it’s higher priced than most want to pay. In the $25 per month range. Showtime is another contender for standalone premium cable.

Both have cable-invested backers in Time Warner (HBO) and CBS (Showtime), which will delay a standalone subscription model, but watch for either one to roll out this option in 2014.

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A LOOK BACK AT 2013. 

Eric’s Ad Blog 5 Tech Predictions for 2013

5. Second Screen takes off

4. Facebook loses market share

3. Mobile Payments become mainstream

2. Free city-wide Internet

1. Big Netflix Competitor

Read the full 2013 predictions report here.

Best Buys in Streaming for 2013

Our favorite devices and services for streaming content straight to your TV.

Zimedia’s Streaming Best Buys (price considered):

 

Devices

1. Best Buy: Apple TV
2. Roku
3. PS3
4. Xbox 360
 
Services
1. Best Buy: Netflix
2. Hulu Plus
3. Amazon Instant Video
4. PlayOn

Five Internet TV Predictions for 2013

Some early Internet TV predictions and Trends to Watch in 2013.

1. Cloud Takes Off – Movies in the cloud in 2K13

example: Vudu

2. Direct Access is King– Skipping the middle man

example: Louis CK, selling his special online and later tickets to his show

3. Original Programming for Web TV

example: Hulu’s Booth at the End. Netflix Lillyhammer, YouTube original programming, etc

4. HBO Breaks from Cable

example: First sign was HBO offering free premieres of Newsroom, Girls and Veep…. Later,  deal with Hulu in Japan…consumers are pushing for it at takemymoneyHBO.com

5. Internet TV viewing surpasses cable and satellite

example:  in June, Netflix subscribers watched 1 billion hours of video…more than cable, the first time web video surpassed cable. This will become the norm in 2013.