Small Business Beyond Saturday

There may be hope this Small Business Saturday if local businesses implement the right strategy, products (a singular focus), and customer service. Local bookstores are reportedly “booming,” according to a CBS News column published on Nov. 23, 2018, Black Friday. “Bookstores are back and they’re back in a big way. I’m not giving to to…

Facebook suggested Likes

Facebook introduced Suggested Likes. Anyone else notice this? Upon Liking a post or a page in the Newsfeed, Facebook now appears to be suggesting other similar pages. Another opportunity for advertising, too.

Foursquare and Location-Based Services for your Business

In marketing school it’s taught that the purpose of a business is to create a customer. One new way has emerged in recent years to specifically identify new customers, or at least those who opt to check-in. Editor’s Note: This article first appeared on StateCollege.com in Tech Talk, a biweekly column by Eric Zimmett. Click here to view…

5 Things Small Business Owners Should Be Doing

Editor’s Note: Eric Zimmett is a tech writer and small business consultant who works at StateCollege.com assisting businesses with how to navigate today’s difficult marketing and advertising landscape. In his inaugural tech column for StateCollege.com, Eric Zimmett gives you five things small business owners should be doing. His “Tech Talk” column appears biweekly on StateCollege.com….

Sony’s CRACKLE making noise with free Internet TV service

While Netflix was busy battling HBO over exclusive content and providing an increasingly valid reason to cut the cable-cord, Sony’s Crackle just kept building. Adding content, signing advertisers and launching on an array of devices including Xbox 360, Roku, Sony Blu-ray players, Sony Internet-connected TVs, Android, iPhone, iPad and more. Its time out of the…