Yahoo is reportedly partnering with location review service Yelp to improve local search, according to @WSJD.
Earlier in the week, Microsoft made a $15 million investment in location and review app Foursquare, combined with a partnership to utilize its location data.
It’s a wonder why this didn’t happen sooner, connecting location, reviews and search. After all, Google has its own location and reviews in Google Places, which is now a part of Google+. Yahoo CEO Marissa Mayer played a key role in Google Search and Google Maps while at Google.
Connecting the dots might tell us that Yahoo and Bing are parting ways. According to CNN Money, a clause in the partnership states that either side can opt out in 2015.
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Photo by flickr/stickergiant
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