Small Business Beyond Saturday

There may be hope this Small Business Saturday if local businesses implement the right strategy, products (a singular focus), and customer service. Local bookstores are reportedly “booming,” according to a CBS News column published on Nov. 23, 2018, Black Friday. “Bookstores are back and they’re back in a big way. I’m not giving to to…

Disney announces name of Netflix competitor

Disney this week announced the name of its new streaming service, said to be a direct competitor to Netflix. I’ve been listening to The 22 Immutable Laws of Branding via Audible. Great read…or listen. A section that really caught my attention was on naming a company, particularly when entering a new category. According to the…

Welcome back to Eric’s Ad Blog

This blog has evolved a lot over the years. First as Eric’s Ad Blog in 2010. Then later re-branded to Zimedia, then Zimedium where it sat, abandoned for the next four years while Eric founded Braden Social Media LLC. Now we’re planning to dust off the digital cob webs and bring this thing back to life….

The re-branding facelift, when logos go under the knife

Pepsi, tell me what you don’t like about yourself. For companies, re-branding with a new logo or fresh look provides a sort of facelift. (Really takes years off their life.) Some get over-the-top PR, other re-brands slide in under the radar. Zimedia has compiled a list of popular re-brands in the last four years, roughly…

Predictions for Internet TV and the future of Cable

A Netflix-red-hot topic on this blog and certainly in the tech world is the rise of Internet TV and the belief that it will some day replace cable TV as our chief source of home entertainment. In previous posts, I’ve covered My Cord-Cutting Experience; Netflix; Hulu Plus; Roku; and even my comprehensive Internet TV Guide. Now I’d like to offer a few predictions…