Disney announces name of Netflix competitor

Disney this week announced the name of its new streaming service, said to be a direct competitor to Netflix. I’ve been listening to The 22 Immutable Laws of Branding via Audible. Great read…or listen. A section that really caught my attention was on naming a company, particularly when entering a new category. According to the…

5 Tech Predictions for 2014

5 Tech Predictions for 2014 Welcome to the third-annual 5 Tech Predictions, where I analyze trends from the previous year (compiled on http://twitter.com/ericzimmett) and predict what will take shape within the next year. Centered around social media, streaming TV and technology. 5. Amazon Prime becomes No. 2 streaming service behind Netflix Amazon, already a force…

Where Google+ one-ups Facebook

There’s one thing that Google+ already does better than Facebook: engagement. It’s the backbone of Google+. The network’s social graph is either better built than Facebook or they’re playing a different game. Google’s mission with Plus has been to make it more like real life. Its Hangout feature is suppose to resemble a real-world encounter…

5 Tech Predictions for 2013

5. Second Screen takes off – The second screen takes on the big screen. The second screen is taking over. Users are splitting their time between the main screen and a second screen – companion devices and apps. For live shows, users turn to Twitter. For movies and streaming content, users stick to GetGlue to check-in and provide…