Disney this week announced the name of its new streaming service, said to be a direct competitor to Netflix.
I’ve been listening to The 22 Immutable Laws of Branding via Audible. Great read…or listen.
A section that really caught my attention was on naming a company, particularly when entering a new category.
According to the 22 Immutable Laws of Branding, if Disney wanted to compete with Netflix, it should have gone with a completely new name.
Instead, they went with Disney+ (Disney Plus).
This was a mistep for a couple reasons. For one, the Disney brand means a lot more to people than movies, so having a Disney Plus doesn’t really signify what the product is.
And secondly, Plus is common word, one used in recent startups like Google Plus (shut down in 2018); as well as Nike Plus; and most notably with Hulu Plus (which Hulu later dropped), another streaming service, owned by none other than The Walt Disney Company, along with 21st Century Fox (acquired by Disney), Comcast and AT&T.
Swapping pay-TV for Internet streaming services like Netflix is the latest trend for tech savvy consumers looking to cut rising cable costs in a tough economy. But for those new to Internet TV with little or no knowledge of the streaming landscape, things might look a little confusing.
That’s why most haven’t taken the leap. Too many options. And no clear way to get started. What are the best services? Is Netflix the only option? How do I get the content to my TV? How many TVs can I connect it to? Does the video content get old? How often do they add new content?
For all of those questions and more, I’m happy to introduce the first edition of Getting Started. Getting Started with Internet TV.
What you’ll need:
1. A streaming service.
Netflix is the top dog in on-demand movies for $7.99 per month for unlimited streaming (and no DVDs by mail). Netflix is also rapidly increasing the number of television shows on its roster and has even signed a deal to bring House of Cards exclusively to Netflix, beating out other bids from HBO and others.
Hulu Plus is to TV shows what Netflix is to movies. Hulu Plus is also $7.99 per month. Beyond Netflix and Hulu Plus, the competition drops off. Among the next tier of performers is Amazon Instant Video ($79/year) that also includes free two-day shipping on Amazon.com; Ustream (free); Crackle (free), PlayOn ($5 per month); among others. Most subscriptions are month-by-month and can be canceled at any time.
Once you’ve selected which service you’ll use, go to the website and sign up online. Most services offer a trial period of either one week or one month. Once you’ve signed up, just jot down your username and password. We’ll need that later when we connect it to your TV.
2. High-speed Internet.
At least 3 megabits per second (abbreviated 3 Mbps). The faster the better. You can connect your device to your TV through an Ethernet cable or wirelessly through your home network. To set up a home network, you’ll need a wireless router. However streaming quality is better if the connection is hard-wired with the Ethernet cable.
3. A streaming device.
Hundreds of available devices are ready to connect your TV to Internet video. Take your pick. Blu-ray players; Video-game systems including Xbox 360; Playstation 3; Nintendo Wii; and streaming boxes like Roku, Boxee, D-Link, WD, Apple TV and hundreds more. Just check the box — or online — to ensure it connects to Netflix, Hulu Plus or other Internet channels.
Everything will be clearly labeled. If it’s not on the box, look online. Just make sure your selected streaming service is available on the device. If we want Netflix, we’re good to go with the Sony BDP-S570 Blu-ray player pictured below.
Most devices connect to at least Netflix and Hulu Plus. Some devices feature different channels, like Ustream or Crackle by Sony. Few channels are exclusive. Some TV sets also come with channels like Netflix, Hulu Plus or Crackle built-in. As well as Blu-ray players. Purchasing a Blu-ray player that connects to Netflix or Hulu Plus is a great way to bring high-quality Blu-ray content into your home as well as thousands of on-demand offerings.
Hooking it up
A step-by-step guide
1. Connect device to your TV.
HDMI is best but some devices allow RCA connection for older television sets. After the device is hooked up, then it’s as simple as changing the video input like you would for a video-game system or DVD player.
2. Connect to the Internet.
Connect your device using either a wireless network or wired setup using an Ethernet cable. Connecting your device via Ethernet is the quickest way to get set up and also offers the highest quality streaming. Once the cable is connected to both your modem and your Streaming Device you’ll be connected. For a wireless connection, you’ll need to search for the wireless network and sign in.
3. Sign in to your account.
Launch your Streaming Device and select your desired streaming service, i.e. Netflix. Use the username and password you selected when you signed up online.
You’ll need to verify your device with your streaming subscription. You’ll be given a code that you’ll need to enter online to link the device and service. You’ll only need to do this once. It’s used to verify your subscription and link the device to your account.
You’ll be able to use your streaming account on any number of televisions; the subscription is not tied to any single TV. If you’re adding a box to another TV in your house, you’ll use the same login info. You’ll just have to verify each streaming device with your subscription using a new code, supplied when you launch the service for the first time on each TV.
You can also connect multiple accounts to your streaming device, i.e. Netflix and Hulu Plus.
4. Enjoy your content.
The most compelling difference between content on pay-TV and Internet TV is cost-vs-content. With pay-TV, you pay more for additional content; with Internet TV, you get increasingly more content for the same low monthly price. Netflix is signing new deals and bringing new content to its service on a monthly basis. Same goes for Hulu Plus. The rest are playing catch-up. Which is a win for the Internet TV consumer and the competing services. Increased competition will only expand the amount of programming and the quality of content deals.
For more on Internet TV, check out related posts below.
Netflix gets all the hype when it comes to cable-killing Internet video, but Internet superchannel Ustream might be a better model for the next online cable network.
Founded in 2007, Ustream offers an array of shows, both live and recorded, as well as Internet channels from some of our favorite brands and celebrities. The company has offices Los Angeles, Tokyo and Budapest. Ustream Asia launched in 2010.
From CBS and TMZ to more specific interests like Campaign 2012 — or genre-specific channels like TechCrunch or Leo Leporte Live, a technology-focused show by popular tech reporter Leo Leporte of Tech TV fame — Ustream has a channel for every interest.
Ustream offers 12 categories on the dashboard including On Air — happening Live — News, Campaign 2012, Pets & Animals, Entertainment, Sports, Music, Tech, Gaming, Education, Spirituality and More.
Each category lists available channels. The Tech Category for example — one of my favorites — displays featured channels as well as Live channels In the below screenshot you’ll see three featured channels: Leo Leporte Live, Android Central as well as Space Vid Cast. NASA also offers a Ustream channels.
Ustream’s categories and channels are like networks and shows on a typical cable network. In fact, many popular network broadcasts, like the 2011 Emmy Awards, are simulcast on Ustream. After a show broadcasts live on Ustream, content can be archived. Though not all live shows offer this feature.
Users can view the channels live, view recorded programs or click “Join Crowd” which essentially adds the channel to the user’s favorites.
Ustream’s Mission: “to bring people together around shared interests for amazing live, interactive experiences that build and maintain relationships” (Ustream.tv/about).
When streaming on a computer, users can communicate with both the show and other Ustreamers during a live stream. Some televisions are now incorporating a Twitter feed to foster interactivity through social media.
On Ustream, social media interactivity is intrinsic to its design. On pay-TV — not distributed through an Internet connection — social media can seem forced or out of place. Flip on ESPN on DirecTV for five minutes and see how many times they drop “Twitter.” It feels forced almost every time. When video content is distributed via the Internet –whether on a computer or on a television — social media chatter is second nature; it’s a part of the experience. And the possibilities for advertisers are obvious. Purchases and more information are only one click away.
It’s tie-in with social media like Facebook and Twitter also allows for instantaneous updates on what’s streaming Live and what’s upcoming.
Users can get in on the fun, too, as Ustream allows anyone to start an Internet channel and “Go Live!” by broadcasting via webcam. Even Anderson Cooper has a Ustream Channel.
Closing comments & my experience with Ustream
I’m kind of a newbie to Ustream. I first checked it out a year ago and added the channel to my Roku player, where it sat unused. But then last week, I dove right in when I spotted a post on the Facebook Newsfeed concerning F8. Ustream was offering a Live Broadcast complete with commentary from Leo Leporte. F8 is the Facebook Developers Conference, which brings together developers, entrepreneurs and innovators “who are building a more social web.”
Thanks to Ustream’s connectivity, I watched portions of F8 on three different devices. Started on my Droid smartphone, then switched to my TV via Roku, and finished up on my laptop on http:ustream.tv
In less than four years, Ustream has successfully incorporated everything pay-TV is still trying to perfect: content, connectivity — across an array of devices — and completely natural interactivity.
TiVo revolutionized the way we watch television, allowing us to record, pause and rewind live TV broadcasts and even skip commercial content. TiVo is second nature to us now; in fact, it’s even become a verb.
To the networks and advertisers, it posed a slight challenge to not only prime-time TV — by allowing users to watch content on their schedule — but also commercials. If users could record a program and watch it whenever they chose, what would happen to prime-time TV and advertising?
But in every way TiVo has changed our lives, and commercials, On-DemandTV is set to overshadow it completely. And one day, become the main source of TV entertainment.
On-Demand refers to content that’s available in a digitally recorded format like videos on Netflix, Hulu Plus or other streaming services; pay cable services like Time Warner On-Demand or Comcast On-Demand; or premium cable like HBO GO and Showtime On-Demand. Right now, the On-Demand offerings from cable companies are a bonus offered with a pay-TV subscription. Others feature On-Demand movies that cost as much as $6 per rental.
What I’m suggesting is that, in the near future, our television content will be built around On-Demand offerings. There will still be live TV, however it will be delivered through the Internet. A delivery method referred to as IPTV or Internet Protocol TV. Comcast is already testing IPTV at MIT.
On-Demand puts the entire TV experience — Movies, News, Sports, TV shows — on the user’s schedule, not the networks. For the majority of you still enjoying pay-TV, on the network’s schedule, think about how TiVo has changed our lives. Can you imagine TV without TiVO? Ten years from now On-Demand will have the same effect, only greater.
To me — now more than one year into my cable-cutting lifestyle — On-Demand TV is second-nature. When I want to watch a particular show, I watch the show, whether it’s 7pm, 7:20pm or 2am. The Colbert Report; Saturday Night Live; Ramsay’s Kitchen Nightmares; Lie to Me; 30 Rock; Comedy Central; Weeds; MasterChef; Mad Men; The Office; SportsCenter; even NBC News, CBS, ABC, or older shows like Arrested Development, a new obsession of mine even though the show concluded in 2006. On-Demand increases the shelf-life of television, therefore increasing the benefit to advertisers.
With On-Demand, users don’t have to wait for it to be on. It’s always on. And waiting.
I’m so accustomed to On-Demand that when I travel, I bring my Roku with me. The last two weeks I’ve been out of town. I’m staying at a Residence Inn by Marriott, equipped with everything I’d need for my three-week stay: refrigerator, oven, stove, microwave, flat-screen HDTV including HBO, ESPN and more. Everything, that is, but my On-Demand TV content.
I hooked up my Roku and rarely flipped on pay-TV, even with premium cable like HBO included. Below is a photo of my Roku XD, which I bought at Best Buy for $79.99. Roku is completely subscription free and offers Internet apps including Netflix; Hulu Plus; Amazon Instant Video; Pandora;CNet; Blip.tv; Break.com; Crackle; Facebook Photos; Flickr; NASA; Revision3; NBA Game Time; MLB.tv; NHL Game Center; and Roku Newscaster, a Channel featuring news from all the major news outlets and more: Fox News, ABC, CBS, NBC, CNN, PBS, Aljazeera, NASA, CNet, Current TV, ESPN, C-Span, NPR, PRI and BBC. For Netflix, Hulu Plus and Amazon Instant Video a subscription to each is required. For more on Roku, read my in-depth review here.
Prime Time? What Prime Time? There’s no more Prime Time TV with On-Demand. Prime Time is up to the viewer.
What that also means for both viewers and networks — in addition to advertisers — is that a viewer can join the show at any time and catch up immediately via previous seasons On-Demand.
Viewership, and TV ratings, become more like a magazine, with a longer shelf-life. Not only for the television content but advertising as well. As I mentioned, I’m watching Arrested Development, which first aired in 2003 and ended in 2006. I was able to start with Season 1, episode 1.
With Hulu Plus — a great model for On-Demand TV — advertising is incorporated into each program — usually two ads per commercial break totaling about 60 seconds. They’re unable to be skipped; but actually, I wouldn’t anyway. The break is actually nice. On-Demand has changed the way I view TV and commercials. And will soon change TV all together.
The biggest fear of cable and TV networks today is the broadcast to on-demand delay. Cable companies and networks are attempting to increase the time it takes from broadcast until it becomes available on-demand for Netflix, Hulu or any other IPTV service. Fox announced last week that it was limiting the next-day streaming of content on Fox.com and Hulu.com in an attempt to curb the adoption of On-Demand streaming.
The networks can fight all they want. Their efforts are only delaying the inevitable.
Now six years old, Microsoft’s Xbox 360 is a veteran entertainment powerhouse, combining high-def gaming, hands-free control with Kinect, Internet video from Netflix and Hulu Plus and live streaming video from ESPN.
What more can you ask for from an aging console? Well, how about Live TV integration and Skype?
“This is only the beginning,” said head of Xbox Live Mark Whitten at E3 2011.
LIVE TV COMING TO XBOX this FALL:
Microsoft announced on June 6, 2011 that Live TV is coming to Xbox 360 this fall via Xbox Live. Head of Xbox Live Mark Whitten failed to give concrete details on Live TV but in an interview with The Seattle Times, Microsoft’s vice president of global marketing Mike Delman shed a little more light on the service.
“It will be tied to either a satellite broadcast company or a cable company. So in international markets, you’ll just have one provider. In the U.S., it will be bifurcated by region, by market. You’ll be a Comcast guy [in Seattle], for example,” Delman told The Seattle Times.
Other soon-to-appear features were unveiled at E3. In addition to Live TV, Xbox is getting YouTube, Bing and complete voice control through Kinect.
Xbox Kinect was introduced in Q4 2010. Since its inception, Kinect has helped push Xbox 360 sales and offer a new way to game, to control and to experience living-room entertainment.
According to Reuters, Kinect has sold 10 million units since its launch last fall, becoming the fastest-selling consumer electronics device. The motion device allows users to control Kinect-compatible games and applications via gesture and voice commands, completely controller-free.
“You no longer have to navigate through the menus to find content,” Whitten said of Kinect at E3.
According to CNET’s Erica Ogg, when Bing is introduced, users will be able to use its search function to find more content to watch by searching the web, YouTube, Live TV and all the services on Xbox Live including existing services like Netflix and Hulu Plus. The Kinect’s voice control will also allow users to search for content with voice commands.
Microsoft Acquires Skype
Skype is coming to Xbox 360’s console via Xbox Live after Micrsoft’s $8.5 billion acquisition of Skype in May. The pairing of Kinect and Skype makes perfect sense, and moves Microsoft’s Xbox to another area of our lives: business and communication.
“Skype is a phenomenal service that is loved by millions of people around the world,” Microsoft CEO Steve Ballmer said in a statement. “Together we will create the future of real-time communications so people can easily stay connected to family, friends, clients and colleagues anywhere in the world.”
Microsoft’s acquisition of Skype must still reportedly receive regulatory antitrust approvals before the deal is finalized.
Xbox Live is the center of it all
Behind every announcement, every acquisition and every new feature is Xbox Live. Microsoft clearly has big plans for its Xbox Live service.
According to WinRumors.com, Xbox Live will be built into Windows 8, Microsoft’s next operating system. The service was recently introduced on Microsoft’s Windows phone.
“Live has been successful on the Windows Phone. Live will be built into the PC,” Microsoft’s vice president of global marketing Mike Delman told The Seattle Times. “It will be the service where you get your entertainment.”
A subscription is required to access Xbox Live and its growing list of services. Namely, Netflix, Hulu Plus, Live and On-demand video content from ESPN and some of the best streaming news content available anywhere with NBC News.
NBC News on Xbox Live
With the NBC News channel on Xbox Live, users have on-demand access to today’s news in a variety of categories, most of which contain 15 clips from the most-recent episodes or topics.
NBC News Content:
NBC Nightly News
Today Show (25 of the latest clips)
Meet the Press
Dateline NBC (Preview of next TV episode)
NBC News on Xbox Live offers on-demand, up-to-date news content, allowing users to pause, fast-forward and rewind commercial-free news content. It’s by far some of the best streaming news around, second only to Roku’s Newscaster.
I’ve told you before that if I had to pick one streaming box it’d be Roku. I still feel that way. But if I had to pick one gaming system, it would be Xbox 360. Apparently I’m not alone.
Xbox 360 sales on the rise
In the console’s sixth year on the market, Xbox 360 sales continue to increase at an unprecedented rate.
We may one day look back on 2011 as the year that video game systems became more than a simple toy. Microsoft has successfully launched and maintained a true home-entertainment hub. Games. Video. Kinect. Search. Live Streaming Video. And now Skype.
Xbox 360 has far surpassed the normal shelf-life of video-game systems. And with sales still on the rise, Microsoft seems to have the game figured out: Innovation. With Kinect and streaming video from Netflix, Hulu Plus, ESPN and NBC News, Microsoft is not only following the movement; it’s leading it.
Source: CNet, Reuters, Xbox, WinRumors, The Seattle Times, Gamespy.com, All Things Digital, Digital Trends, Mashable, Fast Company
The dividing lines between Netflix and its cable competitors were blurred even further when Comcast, the largest cable operator, announced it will begin testing an IPTV service, a method of delivering content through the Internet.
Comcast announced on May 25 that it will start testing IPTV, an acronym for Internet Protocol Television, at the Massachussetts Institute of Technology, MIT, in the coming months.
IPTV can be used for Live Video, On-Demand Video (VOD) and delayed programming like a DVR. The technology is already in use today. Netflix, Hulu Plus, Roku, live-streaming services like U-Stream and Live Stream, as well asAT&T‘s U-Verse TV, are all using the Internet to deliver video content straight to our television sets.
The National Cable & Telecommunications Association held its 60th annual Cable Show last week in Chicago’s McCormick Place. The Cable Show is a three-day event that displays the latest technology and innovations in cable. From delivery methods, to content, to advertising and promotions.
Comcast displayed its Xcalibur guide — which uses the cloud and features a comprehensive search engine and social media components — through an IPTV connection.
Comcast also recently announced a partnership with Internet-video-conferencing service Skype, again utilizing IPTV. More on that in a future post, but here’s a quick video from NCTA, showing Skype on Xfinity TV:
If it wasn’t obvious before, it should be now: the future of television is through the Internet. And Comcast is proving it won’t sit back and let other Internet services push it aside.
Comcast is fighting back with the introduction of its own IPTV delivery and partnership with Skype in an attempt to fend off rivals like Netflix and maintain its position as one of the largest media conglomerates in the world.
“We want to deliver video everywhere people want to watch it,” Comcast’s president of converged products Sam Schwartz was quoted in The Wall Street Journal. “We have to do a better job getting people to realize what they are paying us for.”