Small Business Beyond Saturday

There may be hope this Small Business Saturday if local businesses implement the right strategy, products (a singular focus), and customer service. Local bookstores are reportedly “booming,” according to a CBS News column published on Nov. 23, 2018, Black Friday. “Bookstores are back and they’re back in a big way. I’m not giving to to…

Disney announces name of Netflix competitor

Disney this week announced the name of its new streaming service, said to be a direct competitor to Netflix. I’ve been listening to The 22 Immutable Laws of Branding via Audible. Great read…or listen. A section that really caught my attention was on naming a company, particularly when entering a new category. According to the…

Welcome back to Eric’s Ad Blog

This blog has evolved a lot over the years. First as Eric’s Ad Blog in 2010. Then later re-branded to Zimedia, then Zimedium where it sat, abandoned for the next four years while Eric founded Braden Social Media LLC. Now we’re planning to dust off the digital cob webs and bring this thing back to life….