Category Archives: TV

Checking in with TVTag

The TV experience gets a little bit better with friends. Launched in 2010, GetGlue is a social TV app that enables users to check-in to TV programs, Sports and Movies, sharing check-ins with other users and engaging in conversation.

GetGlue was acquired by i.TV in November 2013 and will reportedly change its name to TVTag next week.  A message on GetGlue’s website says “GetGlue is becoming tvtag!”

GetGlue is becoming TVTag

getglue (1)GetGlue launched in June 2010, and is headquartered in New York City. One year after launch, the service was seeing more than 12 million check-ins annually. Today the service has more than 4.5 million users.

In 2011, GetGlue partnered with DirecTV to promote programming and allow users to check-in onscreen. GetGlue has since partnered with a number of networks.

Since its initial round of funding, GetGlue has raised more than $25 million in venture capital.

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11 Netflix Shows to Binge Watch

Arrested Development (Season 4 is a Netflix Original)

Arrested Development Netflix Instant Season 4

It’s the story of a wealthy family that lost everything, and the one son who had no choice but to keep them all together. It’s the return of the award-winning “Arrested Development,” starring Emmy nominee Jason Bateman and one of the funniest ensembles in TV comedy, who taught viewers the meaning of “never nude,” spread a dangerous amount of misinformation about maritime law, and reminded everyone “that’s why you always leave a note.”

MV5BMTU2MjAxODIwNV5BMl5BanBnXkFtZTcwNjE2MDIzOA@@._V1_ 9.2 / 10

Orange is the New Black (Netflix Original) New: Season 2

Screen Shot 2014-06-21 at 3.11.30 PM

From the creator of “Weeds” comes a heartbreaking and hilarious new series set in a women’s prison. Piper Chapman’s wild past comes back to haunt her, resulting in her arrest and detention in a federal penitentiary. To pay her debt to society, Piper trades her comfortable New York life for an orange prison jumpsuit and finds unexpected conflict and camaraderie amidst an eccentric group of inmates.

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House of Cards (Netflix Original)

House of Cards Netflix Instant

Three Emmy Award wins including David Fincher (“The Social Network”) for Outstanding Directing for a Drama Series and nine nominations including Outstanding Drama Series went to this acclaimed political thriller. Lead Actor nominee Kevin Spacey stars as ruthless, cunning Congressman Francis Underwood, who will stop at nothing to conquer the halls of power in Washington D.C. His secret weapon: his gorgeous, ambitious, and equally conniving wife Claire (Lead Actress nominee Robin Wright).

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Lilyhammer (Netflix Original)

Lilyhammer Netflix Instant

After turning state’s evidence against a powerful Mafia boss, former gangster Frank “The Fixer” Tagliano trades the mean streets of New York for the icy fjords of Norway, forging a new life among the locals of Lillehammer under the guise of Norwegian-American immigrant Giovanni Henriksen. The relative calm suits him at first. But it’s not long before Frank’s ruthless methods resurface, stirring the suspicions of his next-door neighbor, the chief of police.

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Breaking Bad

Breaking Bad Netflix Instant

Emmy winner Bryan Cranston stars as Walter White, a high school science teacher who learns that he has terminal lung cancer and teams with a former student to manufacture and sell high-quality crystal meth to secure his family’s future.

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Prison Break 

Prison Break Netflix Instant

When his brother, Lincoln, is wrongly convicted of murdering a powerful politician’s brother, structural engineer Michael Scofield resolves to bust his innocent sibling out of the notorious Fox River State Penitentiary.

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Mad Men

Mad Men Netflix Instant

Set in 1960s New York, this series takes a peek inside an ad agency in an era when the cutthroat business had a glamorous lure. When the cigarette smoke clears and the martinis are set down, at the center of it all is womanizing ad man Don Draper.

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Lie to Me

Lie to Me Netflix Instant

Loosely inspired by the career of psychologist Paul Ekman, this engaging crime drama focuses on the work of Dr. Cal Lightman, whose knowledge of human facial and behavioral cues lets him determine whether a person is telling the truth.

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Nip/Tuck

Nip Tuck Nip/Tuck Netflix Instant

A little shady deal here, a little ethical entanglement there — it’s a way of life for Sean McNamara and Christian Troy, Miami doctors who own an exclusive plastic surgery clinic that generates as much trouble as it does cash.

MV5BMTU2MjAxODIwNV5BMl5BanBnXkFtZTcwNjE2MDIzOA@@._V1_ 7.7 / 10

Dexter

Dexter Netflix Instant

By day, mild-mannered Dexter is a blood-splatter analyst for the Miami police. But at night, he is a serial killer who only targets other murderers.

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The Following

The Following Netflix Instant

When escaped serial killer Joe Carroll goes on a new killing spree, reclusive former FBI agent Ryan Hardy is called in, having captured Carroll nine years ago. Hardy soon discovers that Carroll has a loyal following of killers ready to terrorize.

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BONUS:

Freaks and Geeks

Freaks and Geeks Netflix Instant

A group of high school students in 1980 faces various social struggles. Lindsay Weir rebels and begins hanging out with a crowd of burnouts, courtesy of an invitation from Daniel Desario.

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Have anything you’d change or add to the list? Add it in the comments.

Get Ready for TV 2.0

Streaming television services like Netflix and Hulu Plus are gaining momentum, moving along the adoption curve – working their way through the early majority – still years ahead of technological laggards.

Editor’s Note: This article first appeared on StateCollege.com in Tech Talk, a biweekly column by Eric Zimmett. Click here to view the original column. Eric Zimmett is a tech writer and small business consultant who works at StateCollege.com assisting businesses with how to navigate today’s difficult marketing and advertising landscape.

A Nielsen study revealed that about one-third of Americans have streamed a TV show or movie through a paid subscription service like Netflix or Hulu Plus. And a majority of Netflix users have the service connected to their TVs.
Streaming TV is the biggest threat to the pay-TV model since TiVo, poised to make prime-time television irrelevant and turn the pay-TV model upside down.

Two years ago this month I cut cable and moved into the streaming TV world. Which at first was a bit rocky, but is now a more intuitive TV experience than ever.

With Netflix and Hulu Plus, when I want to watch a particular show, I watch the show. Whether it’s 7 p.m., 9:36 p.m. or 2 a.m. The Colbert Report; Saturday Night Live; Lie to Me; 30 Rock; Weeds; American Pickers; MasterChef; Mad Men; The Office; SportsCenter and ESPN on Xbox 360; or even NBC News, CBS, ABC on Roku Newscaster.

As well as older TV shows like Arrested Development, a new favorite of mine even though the show concluded in 2006. I had never seen it. But with streaming TV, I started with season 1, episode 1 to the last. Netflix announced in November that it is resurrecting Arrested Development in an exclusive deal featuring new episodes of the critically acclaimed series, which was canceled by Fox.

Streaming, on-demand, content increases the shelf-life of television, therefore increasing the benefit to the show and its advertisers. What this means: more viewers for the content and the advertising. An almost unlimited shelf-life. Streaming TV puts the entire television experience – Movies, News, Sports, TV shows – on the user’s schedule, not the network’s. It’s like everything has been TiVo’d for you.

TiVo released data that revealed only 38 percent of viewing by its users was live TV. The rest was recorded video and online streaming content like Netflix, which is now available through the TiVo Premiere box. It won’t be long before streaming content overtakes recorded content, like the two have done to live TV.

Most Netflix and Hulu Plus users are between the ages of 18-34 – dubbed Generation C – according to the Nielson study released in February. The second largest group is users between 35 and 49, then 50 to 64. Which mirrors the adoption curve developed by Joe M. Bohlen, George M. Beal and Everett M. Rogers at Iowa State University in the 1950s. The curve illustrates the adoption of new products and innovations through five stages: Innovators, Early Adopters, Early Majority, Late Majority, Laggards.

Netflix has more than 20,000 titles available to stream instantly and is working to increase its number of television shows, an area in which Hulu excels. Hulu is jointly owned by Comcast’s NBC Universal, The Walt Disney Co., News Corp. and global private equity investment first Providence Equity Partners.

Netflix has inked exclusive content deals including Lilyhammer, which debuted Feb. 6, featuring Sopranos star Steven Van Zandt. Horror series Hemlock Grove, scheduled for early 2013. Orange is the New Black, a comedy project from Weeds creator Jenji Kohan. As well as House of Cards starring Kevin Spacey. To acquire House of Cards, Netflix outbid HBO for the series.

And now dozens of devices are available to stream content, including Blu-ray players; video-game systems like Xbox 360, Playstation 3 and Wii; Boxee Box; Apple TV; Google TV; TiVo Premiere; and Roku. Read my review of the Roku streaming player here. In most cases, users buy the streaming boxes; versus renting a box from cable or satellite TV companies.

Subscription streaming services like Netflix, Hulu Plus or Amazon Instant Video provide unlimited streaming content for a fixed monthly price. Some cable companies have now started to offer their own streaming content as a companion to subscription offerings, like Time Warner On-Demand, Comcast On-Demand alongside a subscription to their services; or premium cable like HBO GO and Showtime On-Demand. Strictly video-on-demand (VOD) services like Vudu are essentially today’s Pay-Per-View, with each movie available to rent or purchase.

This doesn’t mean an end to live TV content, however. Live TV will be delivered through the Internet and available on-demand after it airs.

Comcast, the largest cable operator, announced in May of 2011 it would begin testing IPTV or Internet Protocol TV. The same content, only, delivered through the Internet.

Comcast began testing IPTV at the Massachusetts Institute of Technology (MIT), and in February introduced XFINITY Streampix, a Netflix-like video service offered as a companion to XFINITY TV.

IPTV can be used for live video, streaming and delayed programming like a DVR. The same technology used by Netflix, Hulu Plus, Roku, live-streaming services like U-Stream and Live Stream.

What IPTV will one day mean for advertisers: data. Think Google Analytics for TV.

The writing is on the wall.

Netflix and its competitors will force cable, satellite and premium cable companies to overhaul the formula and their pricing structure. Turning the entire landscape upside down. Lower prices, more content, delivered IPTV-style.

It’s a monumental time for TV. If cable and satellite TV are scared now, this could very well be the calm before the storm. They’ll be forced to change or fall into obscurity. Like a stagnant MySpace, ignorant to the startup that would become Facebook.

Streaming content has transformed the way I watch TV and will soon change TV forever.

The cable and satellite networks can fight all they want. TV 2.0 is coming. Their efforts are only delaying the inevitable.

Sony’s CRACKLE making noise with free Internet TV service

While Netflix was busy battling HBO over exclusive content and providing an increasingly valid reason to cut the cable-cord, Sony’s Crackle just kept building.

Adding content, signing advertisers and launching on an array of devices including Xbox 360, Roku, Sony Blu-ray players, Sony Internet-connected TVs, Android, iPhone, iPad and more.

Its time out of the spotlight paid off. Now it’s clear that Crackle, which launched in the summer of 2007, is a contender.

Opting for an ad-supported model — the lifeblood of terrestrial radio — Crackle is free on all devices. It’s a proven formula: Free service = more users. More users = more ad dollars. Great method for generating revenue and users.

Other ad-supported services: Terrestrial radio and now Pandora and Slacker, Facebook and websites (see those banner ads? They’re paying the bills.) All ad-supported. 

Crackle’s fresh content and smooth interface makes it feel like mini-Netflix. Hundreds of movies, clips and made-for-TV content. Plus the only place away from DVD you’ll find Seinfeld, which features 10 new episodes episodes each month.

Movies, Clips and TV like Spider Man 3, Ghostbusters, 21, Pineapple Express, Year One, Talladega Nights, Cruel Intentions, Passengers, Joe Dirt, Vacancy, Stranger than Fiction, 8MM, Basic Instinct 2, TV shows like Seinfeld and News Radio.

Crackle reports nearly 300 movies. More than 100 TV shoes and around 50 original TV shows featuring made-for-Crackle content.

Sure the library’s not as vast as Netflix or even Amazon Instant Video, but it’s free and available on a growing number of devices.

Crackle is mysteriosly absent from PlayStation 3, even though Crackle itself is a Sony service. Crackle lists that it’s available on PS3, though only through the PlayStation web browser. It’s not currently available on PS3 in app-form.

Venture Beat reported today, however, that Sony is preparing to announce a new video service for PS3. Rumored to involve Internet channels or apps. (An idea we suggested more than a year ago.) The new service would likely include Crackle.

Some devices as of late now require the Crackle user to login with a username and passord. Which tells me Sony wants a more accurate count of users and active users for advertising.

Like Netflix or Hulu, Crackle users can add content to a queue or choose to subscribe to TV shows.

And its mobile and iPad versions are smooth and attractive.

Crackle’s almost ready for the big leagues. And its timing is near-perfect. Though it’s entering a crowded marketplace, not one has presented itself as a real Netflix competitor.

And I wouldn’t count anyone out.

I Want My Web TV

MTV was like an underground movement led by rebels & rock stars.

The same thing is happening now with Web TV and streaming video; Though don’t expect to see a TV campaign pushing for it. At least not yet.

More than two years ago I cut cable and moved into the web TV world. What was a bit rocky at first is now a more intuitive TV experience than ever.

Technology can change a lot in two years. And not too long from today, our current Television format will seem archaic. The entire system is wrong.

Think about it: The network buys a show; it’s produced. It airs. Did you catch it? Nope? Well too bad it’s already aired. (And then networks wonder why first-run viewership is down, and then cancel the entire show.)

Web TV gives the shows a chance, gives users a chance to watch the content. Without force-feeding it down their throats. Because it’s on the user’s schedule, not the network’s.

But it’s almost crazy to think Netflix will topple the entire cable landscape. There is a more likely scenario.

Netflix and its future competitors will force cable and premium cable companies to overhaul the formula and its pricing structure.

Which will result in a Hulu-Plus-like TV experience.

I’m starting to believe the future of TV will be a mesh of live content and on-demand offerings. A show may still premier at 7pm EST, but it will be available on-demand after it’s aired.

Where will the content come from? A network? Or Netflix? Yes and yes. Netflix, or something like it, will still exist in 10 years. It’ll be the new HBO.

Comcast-like cable will be delivered via the Internet, featuring both live and on-demand programming. And the rates? Much lower. Greater value in the eye of the customer.

What sets Web, or streaming, TV apart is on-demand content. All access. Including full seasons of shows, from the first episode to the last.

What that means: more viewers for the content and the advertising. An almost unlimited shelf-life. But the ads within the content could be updated at any time.

Will this really happen? Well, Comcast began testing IPTV at MIT last year.

What it means for advertisers: proof. Like Google analytics TV.

A recent article from VentureBeat echoed my statements, also suggesting that a web-tv future would not only be more user friendly but would also make the current Nielson rating system obsolete. Allowing networks to evaluate not only viewership, but comments, likes, and other activity over a period of time.

As I’ve said all along, products, more info and purchases will be only a button-click away.

It’s a monumental time for TV. If cable is scared now, this could very well be the calm before the storm. They’ll be forced to change. Or fall into obscurity. Like a stagnant MySpace, ignorant to the startup that would become Facebook. Cable better adapt its structure and pricing soon, before subscriptions drop.

The MTV movement was iconic.

The commercials urged viewers to call their cable company and say they want their MTV.

Put to a catchy tune, it hit the airwaves. And it worked. We’re in a similar scenario with Web TV and streaming video. And the cable companies will again get calls.

Though this time the callers won’t be begging for MTV.

They’ll be calling to cancel.

5 tech predictions for 2012

Introducing FIVE TECH PREDICTION FOR 2012.

5Tech12

5. Content producers skipping the middle man

Zimedium called it on May 8, 2011. In a post titled My predictions for Internet TV and the future of Cable.

“I’d watch for more studios and content owners to explore options for skipping the middle man and becoming the means of distribution for their content.” (See story May 8, 2011)

Louis CK did it seven months later — this December — for his special Live at the Beacon Theatre. Instead of distributing the video through Netflix or HBO, Louis CK put it exclusively on his website. All fans had to do was visit his site, pay the $5 price and download the special. So how’d it turn out? Well, in 12 days, Lois CK’s DRM-free video download made a cool $1 million. And it’s still going

Louis CK’s special is only the beginning. In 2012, more will follow his model. Entertainers, content providers, even premium cable channels.

4. Customized Ads… Tailored to your purchases, browsing habits, check-ins and interests

Ads customized to your interests. Google does it best. Hulu’s already doing it with in-show ads and its Ad Swap feature. You can select what you like instead of watching what Hulu thinks you’ll like. Facebook does it. Facebook displays ads based on what fan pages you like. Foursquare does it too, by offering suggestions based on where you check in. Foursquare co-founder Dennis Crowley discussed the company’s Explore/Recommendation engine at LeWeb 2011 in early December 2011.

“We went through about two years of Foursquare where people thought that they were checking in for mayorships and points and badges. The check-ins weren’t just for the badges,” Foursquare co-founder Dennis Crowley said on stage at LeWeb 2011. Every time you tell us that you like to go to this sushi place, we get better about recommending you another place to go to. Every time you tell us that…you know a lot about this area of Paris or this are of New York, we know that you’re really familiar with that neighborhood. And we can suggest other things that you may not know about. Or we know when you’re in areas that you’re not so familiar about we can start offering things that help you out.”

Ads based on what you “like,” tweet, check-in, watch. Information you provide both voluntarily and data acquired based on your actions. Get ready to not hate the ads that interrupt your programming…at least not quite as much.

In 2012, Customized Advertising will be king. Whether you’re aware of it or not.

3. Video-game consoles becoming complete entertainment hubs

We called it an entire year ago, on Dec. 27, 2010. In a post titled When will PS3, Xbox, Wii incorporate Internet TV.

“…When will Sony, Microsoft and Nintendo enter the [streaming content] game themselves? Doing so would offer another bit of differentiation, another perk for owners of each console.

“Who will be the first to fully embrace streaming content or Internet apps?

“Because it’s going to happen, and whichever is the first to act will only begin the next trend in video games and possibly home entertainment as we know it.” (See story Dec. 27, 2010)

Xbox 360 introduced its revamped dashboard one year later, in early December of 2011. The new dashboard featured Internet apps including Netflix, Epix, SyFy, ESPN, Daily Motion, NBC News, Zune, YouTube and Live TV integration if you have the accompanying cable subscription.

In 2012, Xbox will roll out more apps and the rest will follow. It’s only the beginning. The future video-game console will be a complete media hub with dozens, possibly hundreds of channels and apps.

2. Entertainment on the Cloud

I hate the term “cloud storage.” Makes me think the cloud is only for backing up files. In 2012, the Cloud will become more than a backup service. Cloud for movies…music…pictures… and our movie libraries.

(I’m looking at my collection of DVDs and Blu-rays right now.) In 2012, our movie collection will extend to the cloud. Blu-rays already come with digital copies. How about a specially formatted “cloud copy”?

1. A BIG Netflix competitor

Through a few missteps in 2011, Netflix has enjoyed practically zero competition (or at least serious competition). Its maintained the largest number of video subscribers anywhere and built up its library of streaming content. Plus exclusive content on the way.

Zimedia predicts in 2012, one new company (or a service from a partnership of companies) will emerge as the biggest competitor Netflix has seen to date.

But it won’t be the death of Netlfix. In fact, few industries survive without competition. It’s good for business. It fosters growth, sometimes re-invention, and an improved user experience.

The re-branding facelift, when logos go under the knife

Pepsi, tell me what you don’t like about yourself.

For companies, re-branding with a new logo or fresh look provides a sort of facelift. (Really takes years off their life.)

Some get over-the-top PR, other re-brands slide in under the radar.

Zimedia has compiled a list of popular re-brands in the last four years, roughly 2008 to present. For many, it’s the first re-design in years.

Is there a downside to all this brand surgery?

Pepsi

Left: 1987 to 2008 / New Logo: 2008 to Present

Walmart

Left: 1992 to 2008 / New Logo: 2008 to Present

Best Buy

Left: 1987 to 2008 / New Logo: 2008 to present

NFL

Left: 1980 to 2008 / New Logo: 2008 to Present

Holiday Inn

Left: 1952 to 2007 / New Logo: 2007 to Present

Google

Left: 1999 to 2010 / New Logo: 2010 to Present

iTunes

Left: 2008 to 2010 / New Logo: 2010 to Present

Gap

Left: 1986 to 2010 / New Logo: 2010 to 2010. One week after introducing the logo, Gap returned to the previous logo

Starbucks

Left: 1987 to 2010 / New Logo: 2010 to Present

YMCA

Left: 1967 to 2010 / New Logo: 2010 to Present, with different color variations for different programs

Comedy Central

Left: 2000 to 2010 / New Logo: 2010 to Present

Wikipedia

Left: 2003 to 2010 / New Logo 2010 to Present

msn

Left: 1999 to 2010 / New Logo: 2010 to Present, though the old logo is still used as a “secondary” logo

DELL

Left: 1984 to 2010 / New Logo: 2010 to Present

Playstation 3

Left: 2006 to 2009 / New Logo: 2009 to Present

Discovery

Left: 2000 to 2009 / New Logo: 2009 to Present

Animal Planet

Left: 1996 to 2008 / New Logo: 2008 to Present

Red Lobster

Founded in 1968, Red Lobster introduced its new logo in 2011

Google Chrome

Left: 2008 to 2011 / New Logo: 2011 to Present

Petco

Founded in 1965, Petco introduced its new logo in 2011

Cinemax

Left: 2008 to 2011 / New Logo: 2011 to Present

StumbleUpon

Left: 2001 to 2011 / New Logo: 2011 to Present

Subtle re-brands are my favorite. Maybe freshen up the colors or soften the edges. Minor stuff. In and out in less than an hour.

We all need to reinvent ourselves from time to time. Re-evaluate our image and our focus. Brands are no exception. But there’s value, too, in brand recognition. Years of building a brand through products, advertising and generations of customers. Only to change things up in the fear of becoming stale.

There’s something to be said about an old brand. It’s got character, and it’s often packed with emotion and memories. Well-built brands are more than just a logo. And a botched re-branding can really look bad.

It’s not as easy as it looks on TV.

Just ask GAP.

Sources: The Logo Factory (thelogofacory.com), Brand New (underconsideration.com), IMDB