Amazon has flipped the switch on its LoveFilm brand, officially renaming the service in the UK to Amazon Instant Video to match its US counterpart.
LoveFilm is the largest subscription service in the UK, rivaling Netflix, with more than 15,000 movies and TV episodes.
Amazon introduced its streaming box April 2, dubbed Fire TV, a direct competitor to Apple TV and Roku.
The box, which will retail for $99, will feature Amazon Instant Video, Netflix, Hulu Plus and more, as well as voice controls and an optional gaming controller.
More coverage in this week’s Zimedium Podcast.
Some early Internet TV predictions and Trends to Watch in 2013.
1. Cloud Takes Off – Movies in the cloud in 2K13
2. Direct Access is King– Skipping the middle man
example: Louis CK, selling his special online and later tickets to his show
3. Original Programming for Web TV
example: Hulu’s Booth at the End. Netflix Lillyhammer, YouTube original programming, etc
4. HBO Breaks from Cable
example: First sign was HBO offering free premieres of Newsroom, Girls and Veep…. Later, deal with Hulu in Japan…consumers are pushing for it at takemymoneyHBO.com
5. Internet TV viewing surpasses cable and satellite
example: in June, Netflix subscribers watched 1 billion hours of video…more than cable, the first time web video surpassed cable. This will become the norm in 2013.