Category Archives: Streaming Video

Disney announces name of Netflix competitor

Disney this week announced the name of its new streaming service, said to be a direct competitor to Netflix.

I’ve been listening to The 22 Immutable Laws of Branding via Audible. Great read…or listen.

A section that really caught my attention was on naming a company, particularly when entering a new category.

According to the 22 Immutable Laws of Branding, if Disney wanted to compete with Netflix, it should have gone with a completely new name.

Instead, they went with Disney+ (Disney Plus).

Disney-Plus-Logo

This was a mistep for a couple reasons. For one, the Disney brand means a lot more to people than movies, so having a Disney Plus doesn’t really signify what the product is.

And secondly, Plus is common word, one used in recent startups like Google Plus (shut down in 2018); as well as Nike Plus; and most notably with Hulu Plus (which Hulu later dropped), another streaming service, owned by none other than The Walt Disney Company, along with 21st Century Fox (acquired by Disney), Comcast and AT&T.

UK’s LoveFilm is now Amazon Prime Instant Video

Amazon has flipped the switch on its LoveFilm brand, officially renaming the service in the UK to Amazon Instant Video to match its US counterpart.

LoveFilm is the largest subscription service in the UK, rivaling Netflix, with more than 15,000 movies and TV episodes.

Screen Shot 2014-04-04 at 7.02.59 PM

Amazon introduces Fire TV Streaming Box

Amazon introduced its streaming box April 2, dubbed Fire TV, a direct competitor to Apple TV and Roku.

The box, which will retail for $99, will feature Amazon Instant Video, Netflix, Hulu Plus and more, as well as voice controls and an optional gaming controller.

More coverage in this week’s Zimedium Podcast.