Category Archives: Facebook

Facebook is Trending

Facebook Trending

Facebook announced a new feature on Jan. 16 via blog post, Trending. A news section that features popular topics and hashtags that are being shared across the network.

Trending sits on the right column of the Newsfeed, though the feature is still rolling out to users, and just appeared on my feed today. Facebook said in a blog post, “Trending is currently rolling out on web in select countries and we are going to continue to test on mobile. As with other features, expect continuous improvements from us over time.”

Selecting a Trending topic from the list displays a feed of conversation, including activity from your Facebook friends.

Facebook Trending

Trending appears to be a move by Facebook to be more relevant in news, much like Twitter’s Trends, leaving an option open for Facebook to promote trends (also just like Twitter). Facebook also recently adopted Hashtags, though that feature seems slow to catch on.

Twitter Trends
Twitter Trends, including a promoted #ProBowl topic, from @nfl.

Instagram Direct attempts to hit Snapchat where it counts

Instagram on Thursday introduced Instagram Direct, an internal messaging service. Seemingly a direct competitor to messaging app Snapchat.

Facebook failed in its attempt to acquire Snapchat, after a $3 billion cash offer was turned down, so they’ve now introduced this service within Instagram.

(Facebook acquired Instagram for $1 billion in 2012.)

Facebook could have just as easily rolled out this new picture- and video-messaging service within Facebook, but they understand that Instagram’s demo — and mobile-first strategy — is more in line with Snapchat, hitting Snapchat right where it counts.

After sending, you’ll be able to find out who’s seen your photo or video, see who’s liked it and watch your recipients commenting in real time as the conversation unfolds. – from the Instagram blog

It’s a similar strategy that was successfully employed with Instagram video, to combat the video startup Vine, which was acquired by Twitter for $30 million in October of 2012.

The stats
Snapchat users: 26 million
Instagram users: 150 million

Instagram Direct

Facebook Personalized Newsfeed

Screen Shot 2013-12-10 at 1.32.22 PM

I was asked to take a survey on Facebook yesterday to improve, or personalize, my Newsfeed (I spell newsfeed as one word because I like it and I think Facebook will catch on).

It looks as though its part of Facebook’s plan to fine-tune our Newsfeed content. This time, maybe, for the better. 

Screen Shot 2013-12-10 at 1.32.33 PM Here are some of the posts they presented (10 Total).

“I want to see more posts like this on Facebook.” Users are asked if they: Strongly Disagree, Disagree, Neither, Agree or Strongly Agree.

Screen Shot 2013-12-10 at 1.32.48 PM

Screen Shot 2013-12-10 at 1.33.04 PM

Screen Shot 2013-12-10 at 1.33.44 PMScreen Shot 2013-12-10 at 1.33.55 PM

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Upon completing the initial 10, users can either exit or continue voting to further customize their Facebook experience.

Klout adds “What to Post” suggestions

Klout, a measuring stick for a user’s online influence, has added a feature  to help users increase their Klout score.

Klout Labs has rolled out “What to Post,” which appears to suggest topics based on each user’s social media strengths and Klout topics, in addition to sponsored content.

Users can then push this suggested content out onto their networks, in hopes that it will engage their friends, which would in turn increase a Klout score (a scale of 1 to 100, with 100 behind the most influential).

Klout is experimenting with tools to help you find the right things to post at the right time. Post from Klout to measure the impact of what you share.

Check it out at klout.com.