Disney announces name of Netflix competitor

Disney this week announced the name of its new streaming service, said to be a direct competitor to Netflix. I’ve been listening to The 22 Immutable Laws of Branding via Audible. Great read…or listen. A section that really caught my attention was on naming a company, particularly when entering a new category. According to the…

5 Tech Predictions for 2014

5 Tech Predictions for 2014 Welcome to the third-annual 5 Tech Predictions, where I analyze trends from the previous year (compiled on http://twitter.com/ericzimmett) and predict what will take shape within the next year. Centered around social media, streaming TV and technology. 5. Amazon Prime becomes No. 2 streaming service behind Netflix Amazon, already a force…

Get Ready for TV 2.0

Streaming television services like Netflix and Hulu Plus are gaining momentum, moving along the adoption curve – working their way through the early majority – still years ahead of technological laggards. Editor’s Note: This article first appeared on StateCollege.com in Tech Talk, a biweekly column by Eric Zimmett. Click here to view the original column….

I Want My Web TV

MTV was like an underground movement led by rebels & rock stars. The same thing is happening now with Web TV and streaming video; Though don’t expect to see a TV campaign pushing for it. At least not yet. More than two years ago I cut cable and moved into the web TV world. What…