Small Business Beyond Saturday

There may be hope this Small Business Saturday if local businesses implement the right strategy, products (a singular focus), and customer service.

Local bookstores are reportedly “booming,” according to a CBS News column published on Nov. 23, 2018, Black Friday.

“Bookstores are back and they’re back in a big way. I’m not giving to to hyperbole — it was record-breaking for us.” 

The success can be traced to a singular focus – books – specialization, and customer service in local communities.

Also on Friday, a report from newser.com announced a Toys R Us resurrection, with pop-up shops just in time for the holiday season. Even Geoffrey, the chain’s giraffe mascot, is making a comeback, after calling it quits earlier this year.

I’m confident Toys R Us, and other retailers on the brink of collapse, can still survive in this market.

Nostalgia can only take the store so far. It will take a narrowing of the products and services, hopefully shedding Babys R Us and other spin-off stores.

But for many brands, going back to the basics is a great place to start.

Follow Eric on Twitter @ericzimmett for continuing coverage

Small Business Saturday Periscope

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