There may be hope this Small Business Saturday if local businesses implement the right strategy, products (a singular focus), and customer service.
Local bookstores are reportedly “booming,” according to a CBS News column published on Nov. 23, 2018, Black Friday.
The success can be traced to a singular focus – books – specialization, and customer service in local communities.
Also on Friday, a report from newser.com announced a Toys R Us resurrection, with pop-up shops just in time for the holiday season. Even Geoffrey, the chain’s giraffe mascot, is making a comeback, after calling it quits earlier this year.
I’m confident Toys R Us, and other retailers on the brink of collapse, can still survive in this market.
Nostalgia can only take the store so far. It will take a narrowing of the products and services, hopefully shedding Babys R Us and other spin-off stores.
But for many brands, going back to the basics is a great place to start.
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