5. Second Screen takes off – The second screen takes on the big screen.
The second screen is taking over. Users are splitting their time between the main screen and a second screen – companion devices and apps. For live shows, users turn to Twitter. For movies and streaming content, users stick to GetGlue to check-in and provide live commentary. (If you’re into streaming video like Netflix and Hulu Plus, you’ll want to check out GetGlue.) In November, GetGlue was acquired by TV-loyalty service Viggle for $25 million in cash and 48 million shares.AirPlay-like devices also allow users to stream media from a tablet or smartphone wirelessly to a television set. It opens up content from apps or the web and makes it playable on a user’s TV. Apple AirPlay on Apple TV is one of the first and best. More are on the way in 2013.
4. Facebook loses market share– due in large part to audience fragmentation.Facebook has an enormous lead when it comes to audience share among social networks because it’s always one step ahead of the competition. The same changes that infuriate some users are the ones that keep others wanting more. MySpace lost users because it was stagnant. Facebook doesn’t want to suffer the same fate.
But users will begin to explore other options in 2013, including LinkedIn, Google+, Foursquare, Path and others, all of which have adopted the “Newsfeed” layout. Users will spend more time on these sites, which means less time spent on Facebook. Foursquare, for example, has de-emphasized its leaderboard and put more focus on the newsfeed and its “Explore” feature.
3. Mobile Payments become mainstream – Square launched in 7,000 Starbucks coffee houses in November of 2012. Today, Square is processing $10 billion in annual mobile payments. In 2013 mobile payments will become mainstream.
Joining Square in the mobile payment race are competitors Google Wallet, PayPal, Intuit, Visa, Mastercard, American Express, VeriFone, among others.
2. Free city-wide Internet – Public Wi-Fi gets closer to the streets in 2013. Already available at many restaurants and stores, more hotspots are on the way.
But more than just hotspots: Google has been working on a city-wide Wi-Fi network for some time, with the first attempt around 2007. It’s Google Fiber project seems to have taken the spotlight, as the company rolled out the high-speed broadband network in Kansas City, Missouri, in 2012.
I feel like now is the time to break some ground on city-wide Wi-Fi.
The Tel Aviv municipality announced in December of 2012 that it would be deploying a city-wide Wi-Fi network in Israel, headed by Motorola Solutions, that includes 80 relay stations for free wireless access. Watch for a similar service to hit the United States in 2013.
1. Big Netflix Competitor– I predicted it for 2012. Redbox Instant by Verizon launched in Beta in December of 2012. Could it be the Next Netflix? Others are rumored to be teaming up for a service. Amazon Instant Video is gaining steam, though is part of a much larger plan for Amazon. It will take a lot of financial backing which is why we’ll likely see businesses teaming up on this one. Hulu is handcuffed by its owners (Comcast’s NBCUniversal, Disney and News Corp.).
Whether it’s Redbox and Verizon, Amazon or another new service, watch for it to take off in 2013.
5 tech predictions for 2012
Read last year’s 5 Tech Predictions here.