Finally a reason to be on Foursquare

While checking into Foursquare this week, I spotted something new: “Special.” I rubbed my eyes. Could this be?

So I clicked it and read the offer:

Welcome to Pizza Hut. The Mayor of this Pizza Hut receives one free single order of breadsticks per day with the purchase of a large pizza! (For Dine-in and Carry-out orders placed at the restaurant only)

A business taking advantage of Foursquare! Awesome. [I did realize there were businesses using this feature of Foursquare, but this was the first I spotted on my own and near my hometown.]

A user becomes “Mayor” if he or she checks in more frequently at a location than other users.

I was not Mayor of Pizza Hut at the time. And I was sitting at a Cafe in Barnes & Noble. So my excitement kind of ended there. But I did check to see what other businesses were offering specials for checking in, or becoming mayor. I found quite a few in and around my town, State College, Pa.

To make Foursquare profitable for your business, here’s the link:

Foursquare’s message to businesses: As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare “Specials,” which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue. Don’t forget to show extra love to your venue’s Mayor! Additionally, if you offer foursquare Specials to your customers, you will be able to track how your venue is performing over time thanks to our robust set of venue analytics — for free!

I joined Foursquare about six months ago to learn more about the network and to uncover how it can be used in the world of advertising. I’ve seen more and more of my colleagues and associates join and check in around town. And now — with actual incentives to check in, to become Mayor or earn badges — Foursquare users should start to pile up in State College.

Just in time, too. With Facebook recently introducing its Places feature, there’s about to be a lot more competition in the ring.


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