Instagram on Thursday introduced Instagram Direct, an internal messaging service. Seemingly a direct competitor to messaging app Snapchat.
Facebook failed in its attempt to acquire Snapchat, after a $3 billion cash offer was turned down, so they’ve now introduced this service within Instagram.
(Facebook acquired Instagram for $1 billion in 2012.)
Facebook could have just as easily rolled out this new picture- and video-messaging service within Facebook, but they understand that Instagram’s demo — and mobile-first strategy — is more in line with Snapchat, hitting Snapchat right where it counts.
After sending, you’ll be able to find out who’s seen your photo or video, see who’s liked it and watch your recipients commenting in real time as the conversation unfolds. – from the Instagram blog
It’s a similar strategy that was successfully employed with Instagram video, to combat the video startup Vine, which was acquired by Twitter for $30 million in October of 2012.
Snapchat users: 26 million
Instagram users: 150 million
I was asked to take a survey on Facebook yesterday to improve, or personalize, my Newsfeed (I spell newsfeed as one word because I like it and I think Facebook will catch on).
It looks as though its part of Facebook’s plan to fine-tune our Newsfeed content. This time, maybe, for the better.
Here are some of the posts they presented (10 Total).
“I want to see more posts like this on Facebook.” Users are asked if they: Strongly Disagree, Disagree, Neither, Agree or Strongly Agree.
Upon completing the initial 10, users can either exit or continue voting to further customize their Facebook experience.
Redbox is now sending out rental recommendations via email. Though the service could use a little work.
Those five recommendations were all I was given in the Redbox Recommends email. Clicking the “See All” link sent me to all available Redbox rentals, not more recommendations.
Redbox’s online interface seem to be coming together nicely. But would pair perfectly with the Redbox Recommendations.
Klout, a measuring stick for a user’s online influence, has added a feature to help users increase their Klout score.
Klout Labs has rolled out “What to Post,” which appears to suggest topics based on each user’s social media strengths and Klout topics, in addition to sponsored content.
Users can then push this suggested content out onto their networks, in hopes that it will engage their friends, which would in turn increase a Klout score (a scale of 1 to 100, with 100 behind the most influential).
Klout is experimenting with tools to help you find the right things to post at the right time. Post from Klout to measure the impact of what you share.
Check it out at klout.com.
1,000 Pitches is an annual competition at Penn State University and the University of Michigan where students pitch ideas for solutions to problems large and small, from personal safety to mopping the floor. Visit http://1000pitches.com/ for more.
From left to right: Vinh Vuong and Fran Levin from the VML Group; Kim Kulchycki at BevMo!; Jay Hauser of Facebook; and me, Eric Zimmett, VML.
House of Cards, a Netflix-exclusive drama starring Kevin Spacey, is now available at Redbox.
Netflix outbid other networks, including HBO, for the show. This is the first time it’s available outside of the streaming service since its February release.